Returning Levi’s to the center of culture, “Circles” became one of YouTube’s top 10 most searched and watched ads in 2018 and increased sales by 18% in just six months. Awarded by Cannes Film Festival, D&AD, The One Show, the Clio Awards and LIA and the “Circles campaign also won the AAF’s Mosaic Award for diversity and inclusion in advertising.

First ever NBA soccer kits.

With the popularity of soccer at an all-time high and the rise of blokecore in fashion, it was only a matter of time before we saw its influence on the hardwood. The Authmade Stadium NBA Soccer Kits Collection features 9 high-caliber NBA teams. This collection brings together the world of basketball and soccer in an unprecedented collaboration. 

Each kit is meticulously crafted to embody the spirit of its respective NBA team, with bold colors, striking patterns, and custom embroidered detailing that reflect the team’s branding.

Transforming ‘clean’ from mundane to empowering. A fresh start. A blank canvas.

Clean turns a home into a stage, a laboratory, a sanctuary, an adventure.

Tatras Park was a large scale art installation happening that was a collaboration with Japanese luxury retailer and brand Tatras. The temporary ‘amusement park’ was located in Hibiya Midtown in Tokyo and later in Nagoya and Osaka and was inspired by traditional Japanese amusement parks while looking at the concept of luxury through the lens of Time.

In collaboration with my creative partner Phil America.

Chicken soup, blankets, lemon drinks. Passive.

Clorox would reframe cleaning as empowering. And shot like a sports commercial.

This campaign repositioned Clorox so successfully, it led to a new brand platform and tone of voice.

Because sniffles don’t sleep.

Feed a fever. Starve a cold. Wipe like hell.

They say there’s no cure for the common cold. Prove them wrong.

Feel the flu and do it anyway.

Wipe through the sickness.

Sniff no more.

Half the energy. Double the glory.

Believe in yourself. And your immune system.

If you’re going through the flu, keep going.

After already establishing a strong creative personality and building a cult following through an irreverent approach to coffee naming, social media, and merch drops; we approached NOT Wieden+Kennedy to further establish ourselves as a direct-to-consumer lifestyle brand, seeking mass appeal and more consistency, as they foster ambitions to become available globally.

The new identity is based on the concept of Joyful Nihilism, inspired by the style of the company’s signage from their much-loved original roastery and cafe, which featured playfully dark messages such as ‘I WILL KILL AGAIN’ and occult iconography.

Collection, fashion film and installation centered around the pandemic stopping global travel as well as passports and paperwork preventing people from freedom of movement in collaboration with Tatras.

A ‘passport to the world’ was the invitation to the event, which was stamped on arrival. An AR filter transformed a regular American passport into our design.

There was also a puffer jacket that was stuffed with shredded passports, rather than down.

We trust experts like caregivers, aid workers and moms to create clean and safe environments. And they trust bleach. We traveled outside the home to ambulances, hospitals, floods and turned a remote school into a medical center.

This campaign returned Clorox to growth; increasing sales volume five times, overall brand sales by $74 million and reaching record market share—the highest ROI in Clorox history. 

Building from the brand’s Cannes Lions Cyber Grand Prix-winning 'Daily Twist'. The 'Dublin Twist'.

First outdoor campaign in Ireland for Oreo with landmarks recreated with cookies.

First European campaign for Oreo, Ritz and Tuc across TV and in-store.

Director and co-developer of immersive, site specific zombie theatre show.

Aries opened the doors of its debut brick-and-mortar store in Soho, London, featuring Dark Arts Coffee. The cult label enlisted Brinkworth and the Wilson brothers to design the concept store and coffee house, a duo that previously collaborated on Supreme’s retail space in Dover Street Market.

The collaborative efforts have manifested in rough industrial walls, juxtaposed by sleek wooden furniture and marble elements. Lined with Aries’ distinctive animal print, the bespoke Giovannetti sofas steal the show, followed closely by the grand scaffold staircase.

Indianapolis inspired collection for the All Star game… Featured realistic car crash injuries.

During the pandemic, Clorox became a life-saver, a medical supply, a necessity. 

We changed our positioning to ‘When it counts, trust Clorox.’ 

Gone was the soft acoustic music. 

Kick ass. Loud, brave and in your corner. What would Nike do?

Dark Arts Coffee crafted a special limited-edition brew in collaboration with the legendary English rock band, Motörhead.

KITCHEN directed and animated a spot crammed full of energy launching the new Motörhead x Dark Arts merch line. A fusion of coffee and the band’s infamous thrash heavy metal sound gives rise to a high-paced epic spot celebrated in the style of 80’s animation.

Nick Dart designed the visuals for the exclusive Motörhead x Dark Arts collaboration, developing a custom logo mark, coffee packaging, and producing a collection of graphic tees, all reflecting the raw energy and spirit of both the band and the roasters.

A very special coffee + flexi 7” box set with our good friends at Apron Records.

To accompany the new single “G-Out” by Steven Julien, we’ chose a natural process Ethiopian coffee with a juicy mango mouthfeel and notes of cherry coke and jasmine to send you to outer space.

“Recorded live from Planet Apron using a  808 and 303 adding crispy chords that takes you from earth to mars in the speed of light”

Each Box Set Included 

1 x 250g of Coffee

1 x  Limited edition 'G-out' 7" Flexi disc by Steven Julien

1 x 40cm x 40cm Poster with artwork by Bruce Pennington

Video that played on social and in the stadium on the jumbotron, so that made it look like the screen was malfunctioning.

Rough Trade was born in 1976 as punk came into the world and blossomed to become the most important record stores around the world. Carrying that same DIY spirit of independence and creativity, Rough Trade has nurtured bands from unknown indie acts into redefining the mainstream. Transcending its roots as a record store, Rough Trade is a community hub, a cultural curator, a magnetic north for global tastemakers - equally important to fans, as some of the biggest artists in the world.

Dark Arts Coffee was founded in 2014 under a railway arch. We toast brown beans and make coffee named after memes, because motorbikes aren’t hip any more and we ran out of heavy metal song titles to steal. Why the fuck Rough Trade want anything to do with us is a mystery.

A limited-edition animal-friendly streetwear capsule collection designed by vegan artist, creative director, and activist Phil America, for People for the Ethical Treatment of Animals (PETA) .

The collection is called People Are Animals, and each piece is extra special, especially the hoodie. When you apply a custom Instagram filter to the hoodie, it simulates anaglyph 3-D glasses and the design will appear to be transformed. It becomes two unique designs that—when viewed through either the red or the cyan side—challenge the viewer to consider alternative perspectives on the same image.

Photos by Matthew Kavanagh and film directed by Colin B. Mitchell shot on location at the PETA Los Angeles headquarters during the lockdown due to the Covid 19 pandemic.

Bringing together the essence of their two unique locations in London and Hayama, Japan, Dark Arts have dedicated their efforts to create a custom coffee blend for EDWIN. This latest collaboration showcases a perfectly crafted Peruvian blend, featuring notes of red apple acidity, toffee sweetness, and delicate florals.

Complementing the coffee experience, Dark Arts presents a fully recycled Japanese Coffee mug for your next brew alongside a Limited Edition Tee adorned with Forest Friends artwork by the talented Will Richards.

A Very Silent Night, a song that was recorded at frequencies that only dogs can hear and was completely silent for human ears. 

A record deal with Universal Records.

A Doggy Disco at one of Auckland’s hippest clubs, Nate Dog, Snoop Dogg, Ain’t Nothin’ But A Hound Dog.

Global news when it became Christmas number one in New Zealand in 2007.
It also rehoused all of the SPCA’s dogs.

First Christmas campaign in five years - that made multiple lists for top ten Christmas advertisements. Christmas is the UK ad world’s equivalent of the Super Bowl.

Robert Webb (Peep Show) as the flamboyant Minister Of Christmas and iconic UK stars that no American has heard of.

Introducing Authmade’s debut NHL collaboration. The collection redefines what is possible between the intersection of fashion and sports, bringing elevated streetwear to sharks territory and penguin paradise.

One half of Mitchell and Webb (check), one sausage dog (check), one stunt crew (check), 2 snazzy suits (also checked).

Check it out.

Limited marketing budget meant relying on earned media.

These coffee names are dated now, but each of them was launched within 24 - 48 hours of a major news story/pop culture event.

The greatest compliment we would get was “how the hell did you get a coffee produced, before I even heard about it!?!?!” 

Ahhhhh… the joys of being terminally online.

When the pandemic hit, Clorox became a medical supply, a life saver, an essential.  

Left with redundant media buys, limited product availability and a mounting  backlash, we broke a traditional marketing taboo, revealing product secrets and cleaning hacks to help product go further.

We used our media budgets to partner with NextDoor to help neighbors help each other.  

We evolved our positioning as fast as the newscycle to show Clorox as a trusted voice amongst the mass of misinformation and confusion. 

We worked with Clorox to collaborate with the CDC Foundation and the Cleveland Clinic to enhance public safety outside the home.

Clorox was named AdWeek Brand of the Year. 

FCB was named AdWeek Agency of the Year. 

Magnus Jonsson, U.S. VP of marketing Clorox Cleaning Division was recognized as one of the Adweek 50.

Authmade x Sacramento Kings

Authmade, In collaboration with the NBA & WNBA, announces their highly anticipated second collection, "So I Can Dream". This collection marks a significant milestone in Authmade's journey towards cultural inclusivity and storytelling through fashion to celebrate Asian Pacific Islanders (APIs) Cultural Heritage.
This season the brand shifts its focus from the past to the future, narrating a story of ambition, perseverance, and intergenerational sacrifice.

Authmade honors the sacrifices made by our parents to provide opportunities for their children- showcasing the dreams that are being envisioned and realized today. While last season focused on our past with Family Heirlooms, this season aims to focus on our future, depicted by the cloudy dreamscapes.

The collection features heavyweight tees and pullover hoodies adorned with graphics inspired by traditional Asian artwork. Continuing the theme, a Sukajan Jacket rounds out the collection.

Featuring hand drawn and cut collage animation by Estrella Lo.

A classic romance about the end of a woman’s love affair… with her toilet brush. 

An ironic taste of artisan coffee.

With the CDC Foundation and the Cleveland Clinic, Clorox created a seal of approval to enhance public safety beyond the COVID-19 pandemic for our partners – United Airlines, Enterprise Rentals, Uber, NBA, WNBA, NHL, MGM Resorts, AMC Theatres, Live Nation.

Since the 60s, harsh sprays were the only way to disinfect soft surfaces. 

Household objects become the voices of our campaign. Literally.

Influencers gave voice to items in their homes; game controllers, work-out equipment and travel bags.

The World's First Interactive FaceTime Campaign

Launch video for our own start-up in New Zealand

Dark Arts Coffee

Launching our own coffee roasters has allowed us to do things no client would ever do; such as changing the packaging every month for our first year.

James Payne was an LA based fashion brand that used only vegan materials. I was on the board of directors.

I wrote the brand these three short films.

These films show the timelessness of James Payne through showing the clothes through various time periods - and contrasting this with the vacuousness of various modern technologies.

Prime TV launch.

New Zealand television launch

To launch Mythbusters in New Zealand, we created these three-dimensional billboards.

A fundraising campaign.

'You Want It. We Got It. Let's Talk.'

This campaign won the pitch for The Noel Leeming Group, one of Draftfcb New Zealand's largest clients.

This lead to the formation of the partner agency MintFCB to handle the business.

This tongue-in-cheek celebration of unbridled consumerism gave the company a really strong brand presence.