I’m a writer and creative director based in Los Angeles, leading iconic American brands on a global scale. 

I’ve had a #1 single in New Zealand - with a completely silent song at frequencies that only dogs could hear. This made global news and rehomed every dog at the SPCA.

I was creative lead on Clorox, leading a rebrand through the pandemic and establishing a public health alliance with the CDC Foundation, Cleveland Clinic, NBA, AMC, Uber, MGM.

I worked as a creative director for five years across Levi’s, Dockers and Hoka in San Francisco for FCB. 

I worked with Authmade as fractional Brand Director/creative director creating campaigns and collections for collaborations with the NBA, NHL and their first luxury collection. I’m an advisor with ‘Denim Dudes’ - one of America’s best denim consultancies and I’ve also collaborated on campaigns, collections and installations with multiple fashion brands.

I built my own coffee brand in East London and Hayama with distribution across Europe, through smart responsive social media, collaboration and having merch that makes fashion brands jealous.

I worked as a cookie salesman in London. Friends were disappointed to find out I was actually European Creative Director for Mondelez, leading Ritz and Oreo’s first campaigns across a dozen countries, building on the Grand-Prix winning Daily Twist.