The Challenge   Prime Television has considerably less spend than the other large television networks in New Zealand. Each campaign has to truly engage with the public and get far greater attention and talkability than their media spend.   Cannes: Finalist for Titanium/Integrated (‘Weeds’ campaign)     Admedia: Billboard of the year for Prime Television (‘Weeds’ campaign)
 Additionally, a promo car was covered in marijuana leaf decals with jet-black tints, with a smoke machine in the interior and parked up on   High   Street.
  Encore Screening    The encore screening of this series went head to head with Prison Break and against the empty slot left by the Sopranos season being cut short by a rival station.  Prime Television made the most of this challenge with these press ads.
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