The World's First Interactive FaceTime Campaign
Southwestern Distillery is using FaceTime technology to give consumers the artisan treatment when they buy its small-batch Tarquin’s Gin.
Havas EHS created the campaign, which uses Apple’s FaceTime function - and a robotic arm - to give consumers the impression that they are having a one-to-one tasting session with Tarquin Leadbetter, the founder of Southwestern Distillery, when they visit a website via an Apple device.
I worked with Havas EHS to provide dozens of bizarre gin descriptions so that callers could find flavour notes for the bottle that they’re holding.
Here are a few example scripts of the dozens that I wrote:
BATCH #75
Hello Comrades. I’m glad you rang. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.
Seventy-five. The night before I made this batch, I had a dream about a man who was half man, half centaur. So the top half of him was a man, then he had this deer legs at the front, then his back legs were a man’s leg. It was rather unsettling. I don’t think it affected the batch though. Anyway, I hope you enjoyed this bottle. Please give me a call if you want to know about another batch. Thanks for your support. Cheers!
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BATCH #76
Oh hi there. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.
Seventy-six. Ah, I remember her well. He sniffs. After I finished the batch, I walked outside and in the tree, I saw it. A crow. He tilted his head and looked at me as if to say Tarquin, you’ve done well. He flew off before I had the chance to ask him anything more. Enjoy this bottle straight or with a little tonic. Please give me a call if you want to know about another batch. Thanks for your support. For your health.
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BATCH #77
Brothers and sisters. Hello. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.Seventy seven. Elegant, tightly integrated and superbly clean. Pine. As I was making this batch, I looked outside, and you know… I thought I saw a mermaid basking off the Cornwall coast. I looked closer. It was just an old log. I went back to handcrafting this batch. Anyway, please give me a call if you want to know about another batch. Thanks for your support. Prost!
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BATCH #81
Greetings, or Bon Jour as they say in France and French speaking provinces of Canada. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.Eighty one. I don’t often think of the past, but this bottle makes me nostalgic for tomorrow. Please give me a call if you want to know about another batch. Thanks for your support. Salut.
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BATCH #87
Good day from myself and Tamara – our copper distillery. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.Eighty seven. After I made this batch, I was walking down along the coast and along the street came this fox. A beautiful mangy thing. We walked together this fox and I, this connection between us… And then he turned to me and said Tarquin, keep the dream alive my friend. Please give me a call if you want to know about another batch. Thanks for your support. To your health.
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BATCH #90
Hi ya. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.Ninety. Devon violets. Cardamom seed. Now this batch there’s a danger of getting lost in a labyrinth of pine and juniper, but then when you come out, you’ll find yourself. You’ll find yourself.Please give me a call if you want to know about another batch. Thanks for your support. Drink up!
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BATCH #91
Howdy do! I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.Ninety One. Take a sip. It’s like being washed a shore, shipwrecked on a coast of juniper, cinnamon – the beach sands nothing but cardamom seed. And then floating somewhere on the breeze, that sirens call “tonic, tonic, please a little tonic”. Please give me a call if you want to know about another batch. Thanks for your support.